The 20-Word Introduction That Gets You the Job: How to Answer “Tell Me About Yourself” in SEND Interviews

Why First Impressions Matter

Your interview begins long before you finish your first answer. The question “Tell me about yourself” is asked in almost every SEND interview, and many educators lose the interview panel’s attention within 30 seconds.

Why? Because they talk about themselves instead of what matters most: the pupils.

The Mistake Most Education Professionals Make

Interview panels often hear the same introduction again and again:

• Qualifications and training dates
• Years of experience in order
• Job titles and school names
• Generic statements like “I enjoy working with children”

The issue? Your CV already tells that story. What interviewers are really asking is: “Why should we choose you for our pupils?”

A Story: TA Sarah’s Turning Point

Sarah, a Teaching Assistant, once began her answer with training dates and school names. She noticed the panel switch off.

At her next interview, she tried a new approach:
“I help non-verbal pupils find their voice and join in with their classmates.”

Twelve words. The panel leaned forward. “That’s exactly what we need, tell me more.”

This time, she got the job.

The 20-Word Interview Rule

Your introduction should be:

• Under 20 words
• Focused on pupil outcomes
• Specific enough to be memorable

Template: “I help [type of pupils] to [key outcome] and [key outcome].”

SEND Interview Examples That May Work Instead

❌ “I’ve worked with SEMH pupils in primary and secondary schools.”

✅ “I help pupils with anxiety and trauma to trust adults, manage emotions and succeed.”

❌ “I’m trained in Makaton and PECS.”

✅ “I give non-verbal pupils tools to communicate, make choices and build friendships.”

❌ “I support pupils with sensory processing difficulties.”

✅ “I help pupils with sensory needs feel regulated, focused and ready to learn.”

Why It Works

A concise, pupil-focused introduction sparks curiosity. It makes the panel picture their own pupils benefiting from your support and invites deeper questions about your approach.

Make Your First Interview Impression Count

Your introduction is more than a formality; it’s your chance to show how you’ll make a difference for children and young people with SEND. Master those first 20 words, and you’ll set yourself apart from the very start.

Download the Free Cheat Sheet

Want to keep these examples handy?

👉 Download our one-page Interview Cheat Sheet for a quick reference to the 20-word rule, sample answers, and a simple action plan.

More Resources for Your SEND Journey

📝 Mastering Your CV: The Ultimate Guide to Landing Your Dream Job

❓ Top 5 Interview Questions for Teachers

🎒 How to Prepare for Your First Day in a SEND Setting

Looking for Your Next SEND Role?

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• Free CPD training with access to 1,400+ webinars and 180+ online courses through the Axcis Academy
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Register with Axcis today and let us help you find your ideal role.